A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands.
Why video?
Modern video-based people counting uses IP cameras with embedded video analytics for maximum accuracy and reliability. The cameras are typically placed above the area where you want to count the people that enter. Authorized users can then view real-time and historical statistics from any device and location. The system is easy to add to your existing network as it’s based on IP cameras. |